Qualitative data consists of observations or classifications that cannot be measured or weighed directly. It is also called categorical data and is observed subjectively. section 1.2.2
Qualitative data has three common subcategories:
- Binary data has two mutually exclusive classes, such as yes/no or true/false. section 1.2.2
- Nominal data contains categories without an inherent sequence, such as languages, colors, cities, or service types. section 1.2.2
- Ordinal data contains categories that can be ordered, such as fast/medium/slow or positive/neutral/negative. section 1.2.2
Figure 1.2 The divisions and subdivisions of data
Use the data-classification diagram to locate qualitative data alongside its binary, nominal, and ordinal subdivisions. section 1.2.2


