A subtitle is a short secondary heading that sets a chart’s context and helps clarify its call to action. In data storytelling, it turns a visual result into a more engaging story. section 5.4
Build a compelling subtitle progressively:
- Describe the situation in general, producing a broad passage of text. section 5.4.1
- Shorten the passage into a summary, then transform the summary into engaging audience-focused language. section 5.4.1
- Shorten the result again when necessary, and add keywords that appeal to the target audience. section 5.4.1
A chart about fake news
For a chart showing that fake news on LatestNews relates most to material life, followed by moral and spiritual life, a subtitle can state that context in no more than 150 characters. In Altair, set it through TitleParams() and chart properties. section 5.5.2
Figure 5.16 The steps to generate the text used for context
Follow the staged conversation used to generate context: describe, summarize, engage, and shorten. section 5.4.1

