User-centric design makes user needs and experiences central to product discovery and service modernization. It relies on ongoing research, multidisciplinary collaboration, and frequent iteration rather than a rigid delivery framework. section 8.1
Apply the approach through progressive activities:
- Understand user needs through substantial internal and external discovery. section 8.1
- Do ongoing user research and involve developers deeply in discovery. section 8.1
- Use multidisciplinary teams, consistent experiences, and frequent service improvement as guiding principles. section 8.1
Business property tax modernization
A UK government tax-service modernization used user-centric design alongside continuous delivery and code developed in the open. Discovery addressed complex technical, organizational, political, policy, and service-design constraints. section 8.1


