Video brings time-based visual content to a website and can give visitors a reason to stay longer. Use it purposefully rather than as decoration, and let visitors choose when playback begins. section 1.6.9 section 8.0
Plan video around these practical considerations:
- Prefer relevant video that supports the site’s purpose instead of adding media merely for decoration. section 1.6.9
- Avoid automatic playback; visitors should decide whether to hear or watch the video. section 1.6.9
- Store substantial video on a third-party platform such as YouTube rather than relying on a WordPress Media Library. section 8.3
- Embed the external player so the platform handles streaming, compression, and multiple video formats. section 8.3
Upload and publish a video on YouTube
Log in to YouTube, choose Create and Upload Video, then drag in the file or select it from your computer. Set the title and age restriction, add optional details or video elements, continue through the copyright check, choose whether to publish or schedule it, and select Save. Embed the resulting player on your website. section 8.3.1 section 8.3
Figure 8.1 Click this add-a-video icon in YouTube to upload a video.
Use the visual reference to locate YouTube’s add-a-video icon before beginning the upload. section 8.3.1
