Component evolution positions each capability on a path from novel creation to standardized utility: Genesis, Custom Build, Product & Rental, and Commodity & Utility. The stage depends on organizational context and helps groups choose appropriate decisions and management practices. section 12.1.2
Use the stages to:
- Discuss capabilities collaboratively rather than treating their maturity as an individual judgment. section 12.1.2
- Question whether an organization should build a capability itself, particularly when alternatives appear to be maturing into products. section 12.1.2
- Adapt strategy, resource allocation, supply-chain choices, and operational practices to the capability’s stage. section 12.1.2
BigScreen capability mapping
Management and development teams placed capabilities on an evolution axis. The exercise surfaced a question about building planning software, while cinema-room capabilities suggested IMAX was reaching its market cap and 4DX was becoming a solid product. section 12.1.2

