Dark pattern
A dark pattern is a user-interface or interaction design that manipulates or steers people’s choices, often by obscuring options or making actions difficult.
Introduction to Generative AI, Second Edition
A deceptive design pattern is a user-interface design that manipulates users into taking actions or makes desired actions difficult to perform or avoid.
- How it is used
- Frames deceptive interface choices as a risk to trust and healthier human–chatbot relationships.
- How deep it goes
- Defines manipulation and gives interface examples, stopping short of implementation details or formal classification.
- Examples
- Uses buried settings, oversized preferred buttons, lowercase alternatives, incessant notifications, and sycophantic chatbot personalities.
- What you can do after
- Evaluate chatbot features for manipulative engagement tactics and their possible effects on human–chatbot relationships.
Read how Introduction to Generative AI, Second Edition explains dark pattern →
Data for All
A dark pattern is a user-interface design technique that steers people toward or away from choices by making some options harder to understand or select.
- How it is used
- Frames interface design as a mechanism for influencing cookie choices, tracking, and advertising value.
- How deep it goes
- Defines the practice and illustrates it through enforcement cases, but stops short of design taxonomies or implementation detail.
- Examples
- Uses cookie opt-outs involving Google, Facebook, Amazon, and French regulator CNIL enforcement.
- What you can do after
- Evaluate cookie interfaces by recognizing when refusal is deliberately harder than acceptance and connected to tracking incentives.
Related concepts
- endless scrollcontrasts with · Endless scroll is an interface pattern that progressively loads additional content as a user approaches the end of a scrollable page or list.
- conversational aiused by · Conversational AI is artificial intelligence that enables software systems to interact with users through natural-language dialogue.
- GDPRaddresses · The General Data Protection Regulation (GDPR) is a European Union regulation governing the processing of personal data and protecting individuals’ rights concerning that data.
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