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Elevator pitch

An elevator pitch is a concise presentation intended to explain an initiative and persuade listeners to support it or seek further information.

How 2 Manning books explain it

Tech Startup Toolkit

An elevator pitch is a brief spoken or written business presentation designed to capture an investor's interest and obtain a meeting.

How it is used
Uses a concise startup description to turn a warm investor introduction into a request for a meeting.
How deep it goes
Provides a seven-part template and a 30-second constraint, stopping short of the full investor pitch deck.
Examples
Uses a seven-sentence investor template covering introduction, problem, solution, competitors, market, revenue, achievements, and funding.
What you can do after
Build it from scratch by fitting a startup’s identity, customer problem, differentiation, market, revenue, progress, and funding request into 30 seconds.

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Think Like a CTO

A concise spoken presentation intended to explain an initiative and persuade listeners to support it or seek more information.

How it is used
Communicates an approved vision across varied technical backgrounds to gain support and invite further questions.
How deep it goes
Explains the 30-second format, audience adaptation, body-language feedback, repetition, and listener-engagement measure.
Examples
Uses the HomeMax scenario to connect self-service data management with cost reduction, data quality, engagement, integration, and new services.
What you can do after
Practice and perform a flexible 30-second vision explanation that engages listeners and earns time, questions, or support.

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Related concepts

These guides are generated from the text of Manning books by Manning's knowledge graph and link to the sections they draw on. The full books are available on liveBook and at manning.com.