An elevator pitch is a single paragraph that explains a startup in about 30 seconds, with one immediate goal: make an investor interested enough to accept a meeting. section 2.2
A practical investor pitch follows seven sentences:
- Introduction: identify yourself, your role, your startup, and its product or service. section 2.2
- Problem and solution: name the customers, their problem, and the benefits your offering provides. section 2.2
- Competitors: identify alternatives and state what makes your solution different. section 2.2
- Market opportunity: give the market size, location, and reason the timing is favorable. section 2.2
- Business model: explain how the company makes money. section 2.2
- Achievements: mention progress already accomplished. section 2.2
The uncomfortable discipline
Do not keep adding impressive details. The elevator pitch earns the meeting; the fuller story belongs in the investor pitch deck and meeting. section 2.2
