Generalization is the extent to which findings apply beyond the specific people, settings, or conditions examined. Its scope should be stated explicitly so stakeholders do not treat limited results as broad conclusions. section 2.2.1
Use generalization to keep interpretation aligned with the evidence:
- State whether results extend to a broader population than the one included in the analysis. section 2.2.1
- Distinguish generalization from claims about correlation, causation, statistical significance, or null results. section 2.2.1
- Use precise wording to prevent findings from being expanded into unsupported recommendations or predictions. section 2.2.1
Help Center visits and chat volume
Results about a team’s Help Center visits and chat volume can lose their original limits as colleagues share them, eventually becoming broad claims about the value of future search-optimization efforts. section 2.2.1
A slide such as this delineates the scope of interpretation and helps ensure the long-term success of your work.
A scope-of-interpretation slide helps stakeholders see which conclusions the findings support and which conclusions go beyond them. section 2.2.1












