Confidence measures how well participants in a landscape understand how to apply a capability. Poorly understood capabilities sit near genesis; commonly understood capabilities sit near commodity. It is a useful evolutionary signal, not a precise scoring procedure: interpretation requires subjectivity, industry expertise, and practice. section 5.3.1 section 5.6
Assess confidence by asking:
- Are players still exploring how to apply the capability, or is its use widely understood? section 5.3.1
- What evidence supports the placement, and where does expert judgment remain necessary? section 5.3.1
Menu and restaurant optimization
A menu is widespread and commonly understood: competitors provide it, and participants know how to use it, so it belongs near commodity. Restaurant optimization is different. Only one or two organizations have begun developing it, while the industry experiments with features and ways to apply the capability; it therefore remains near genesis. section 5.3.1
