A confidence interval is an interval estimate produced by a statistical procedure to represent plausible values for a population parameter at a specified confidence level. section 2.3.2
In an analytics comparison, a 95% confidence interval helps evaluate results from a repeated measures t-test comparing average daily metrics before and after a change. section 2.3.2
A practical analysis can pair the interval with:
- Daily totals and mean or median values for Help Center views and chat support requests. section 2.3.2
- A clear explanation of aggregation choices, such as showing weekly volume to account for weekend declines. section 2.3.2
- A limitation note when granular data is unavailable, as with aggregate customer satisfaction scores. section 2.3.2









