A hypothesis is a provisional, testable proposition about a product change, user behavior, or expected outcome. Product teams use hypotheses to turn experience, product sense, market dynamics, and domain expertise into ideas that can be validated quickly rather than requiring complete data in advance. section 2.1.2
Useful hypotheses can take small, deployable forms:
- Modify a prompt and test whether users formulate questions more effectively. section 2.1.2
- Change the local layout of user-experience elements and measure the resulting response. section 2.1.2
- Experiment with prompt suggestions to nudge users toward correctly formulated questions. section 2.1.2
From intuition to validation
A product team does not need an a priori data-backed argument for every new idea. It can propose a change based on experience or domain expertise, implement it incrementally, deploy it, and test whether the expected user or product response occurs. section 2.1.2
