Reinforcement learning from human feedback (RLHF) uses human evaluations to shape generative AI behavior and reduce bias. It can address concerns involving race, disability, age, and other protected classes, but it cannot make a model perfect. section 9.3.4
RLHF complements, rather than replaces, organizational safeguards. Human review and approval remain necessary for AI-generated marketing outputs, especially when content reaches production or is personalized at scale. section 9.3.4













