liveBook · Manning

Sentiment analysis

As explained in Microsoft Azure in Action

Sentiment analysis is the computational determination of opinions, emotions, or attitudes expressed in text.

Sentiment analysis uses natural language processing (NLP) to identify opinions expressed in text. For a business, it can turn customer feedback into a clearer picture of what people think about its offerings. section 7.1

A bookseller’s feedback

A bookseller could analyze customer feedback to understand customers’ opinions and decide where its offerings need improvement. This is different from using a review to recommend another book: the focus is on the opinion expressed, not the next title to suggest. section 7.1

How Microsoft Azure in Action covers it

How deep it goes
Introduces the purpose through a customer-feedback scenario but provides no sentiment-analysis procedure or output.
Examples
Uses a bookseller’s customer feedback as the scenario for identifying opinions.
What you can do after
Evaluate/understand it as a way to learn what customers think before improving offerings.
How it connects
Connects sentiment analysis with natural language processing, customer feedback, and recommendation engines.

Also explained in

Compare how 12 books explain sentiment analysis →

Related concepts

This explainer was generated by Manning's knowledge graph from the text of Microsoft Azure in Action. The section links point to the parts of the book it draws on.