A business goal is a desired organizational result that guides strategic choices. In modernization, goals provide the starting point: what is the organization trying to achieve, what holds it back, and how might modernization help? section 16.1.1
Ask people across the organization which objectives matter most to their products and portfolios. For example, a business seeking to sustain and grow market share needs a modernization story connected to that ambition, rather than a technology plan presented on its own. section 16.1.1
Put major objectives, opportunities, and growth targets at the start of a strategy deck. Use Wardley Mapping to explore where the industry is heading and visualize possible opportunities. Seek feedback regularly so the strategy continues to reflect stakeholders’ needs. section 16.1.1










