A user goal is the specific outcome or task a person comes to a website or application to accomplish. Good interface decisions satisfy these goals while also contributing to relevant business goals. section 4.1.5
Define user goals clearly enough to guide design, development, and evaluation:
- Make the goal specific rather than general or vague. section 4.1.6
- Make success measurable with data or analytics. section 4.1.6
- Make it actionable by connecting it to concrete design and development tasks. section 4.1.6
- Keep it relevant to the user’s needs, realistic, assigned to an owner, and tied to a time frame. section 4.1.6
Retail product page
A shopper may want to find a clothing item, check its availability, sizing, and price, and purchase it. A product page can support these goals with product information, images, and purchasing controls. Related-product components can also encourage additional items in the cart, connecting user needs to a measurable sales objective. section 4.1.5
