A goal names an outcome a team intends to achieve. Useful goals connect team work to organizational priorities and clarify why the outcome matters and how success will be recognized. section 3.2.1
When setting or aligning goals:
- Involve team members in choosing priorities and defining clear, measurable objectives. section 3.2.1
- Check feasibility, effort, cost, timelines, and dependencies; coordinate with other teams so goals do not conflict. section 3.2.1 section 9.1.1
- Make project goals, milestones, deliverables, and responsibilities clear to partners, and keep communication aligned. section 9.2.3
When a goal is unclear
A goal to improve customer sentiment on a website is hard to act on without a way to measure sentiment. A mobile app team’s customer-engagement goal can also stall when an infrastructure partner has competing priorities. Clarify the desired outcome, how it will be measured, and which partners need to contribute. section 9.1.2 section 9.1.1
