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Interpretability

As explained in First-Party Data Activation

The degree to which a model’s outputs and the factors producing them can be understood by people.

A recommendation is easier to trust when people can understand why it appeared. In AI-driven marketing, interpretability means making an output and its contributing factors understandable to customers and marketers. Explainable AI (XAI) can help connect a result to the customer data or other signals that influenced it. section 2.3.3 section 2.4

Why was this product recommended?

An e-commerce platform might explain that a recommendation reflects a customer’s browsing history or items trending in their location. The explanation helps the customer see how data influenced the result; an option to decline particular types of analysis preserves control over that data. section 2.3.3

Interpretability also helps marketers assess decisions they must justify. It does not replace testing for bias, using diverse data, or governing access to personal information. Those practices work alongside transparent, explainable models to support trust and responsible AI use. section 2.3.3 section 2.4

How First-Party Data Activation covers it

How deep it goes
Illustrates explainability through a recommendation scenario and responsible AI guidance, without detailing model internals or XAI techniques.
Examples
Uses an e-commerce recommendation explained through browsing history or locally trending items.
What you can do after
Evaluate/understand it by asking whether customers can see why recommendations appear and marketers can justify AI-driven decisions.
How it connects
Connects explainable AI with transparency, data governance, algorithmic bias, and responsible AI.

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This explainer was generated by Manning's knowledge graph from the text of First-Party Data Activation. The section links point to the parts of the book it draws on.