A recommendation is easier to trust when people can understand why it appeared. In AI-driven marketing, interpretability means making an output and its contributing factors understandable to customers and marketers. Explainable AI (XAI) can help connect a result to the customer data or other signals that influenced it. section 2.3.3 section 2.4
Why was this product recommended?
An e-commerce platform might explain that a recommendation reflects a customer’s browsing history or items trending in their location. The explanation helps the customer see how data influenced the result; an option to decline particular types of analysis preserves control over that data. section 2.3.3
Interpretability also helps marketers assess decisions they must justify. It does not replace testing for bias, using diverse data, or governing access to personal information. Those practices work alongside transparent, explainable models to support trust and responsible AI use. section 2.3.3 section 2.4















