Performance describes how effectively a website attracts visitors, supports their journeys, and remains visible in search results. Measuring it reveals which design, content, and visibility problems deserve attention. section 11.3 section 1.6.13
Useful performance checks include:
- Review visitor numbers, referral sources, viewed pages, clicked links, navigation paths, exit points, and internal searches. section 1.6.13
- Check search queries, rankings, crawling errors, and indexing status to find visibility problems. section 11.3
- Use the findings to improve content, design elements, search visibility, and marketing decisions. section 11.3 section 1.6.13
Finding a weak page
Analytics can show which page visitors viewed, how long they stayed, which links they clicked, and where they left. Search Console can then reveal whether crawling, indexing, or search-query issues limit that page’s visibility. section 11.3 section 1.6.13
You’ll get a quick report on the quality of various elements of your site when you use the Lighthouse tool.
A Lighthouse report provides a quick view of the quality of various website elements. section 11.3







































