Performance metrics turn complex business activity into a few numbers that reveal whether results are improving, declining, or demanding attention. section 6.4
Use metrics to:
- Monitor revenue, profit, growth rate, customer-acquisition cost, sales, or other important outcomes. section 6.4
- Show selected values prominently while filters and date ranges control the data slice being examined. section 6.1.3 section 6.1.4
- Compare a value with a previous period so its significance becomes clear. section 7.4
A CEO dashboard
A dashboard can display four key metrics, a time-series chart for change over time, and a pie chart breaking sales or gross margin down by product category or another dimension. section 6.1.3
Figure 6.2 A UI mock for the dashboard
Inspect the dashboard mockup to see how prominent metric values, filters, date ranges, and charts work together. section 6.1.3







































